Charming Charlie is a one of a kind source of style that has been inspiring women to live more colorfully since 2004. Known for offering a wide array of womens apparel and fashion accessories, beauty, gifts and more, all ingeniously arranged by color; making that perfect look fun and easy to find. We believe that when it comes to fashion, if it feels good, do it, and if it looks good, do it in every color it comes in! Winner of several awards, Charming Charlie is recognized for leading a retail revolution with an awe-inspiring in-store experience of carefully-curated collections, featuring breathtaking volumes of color and something special for every occasion.